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Are You Advertising for the Competition? (Updated from a 2019 Forbes Article) In 2019, I posed a provocative question in Forbes: What’s left of your business if you remove you? Strip away your branding, your logo, your colors, your carefully crafted UX—what remains of your message? The troubling answer, for many businesses, is this: not […]

Back in 2019, I wrote an article for Forbes that resonated with a lot of startup founders, nonprofit leaders, and associations. I argued that “We don’t have the money” is a catchall excuse that stifles innovation and progress. It was true then, and it’s even more relevant now. The world has changed dramatically since 2019,