Paperback

$22.95

Rating: 5 out of 5.

Welcome to a world of limitless possibilities, a grab-and-go paperback, where the journey is as exhilarating as the destination, and where every moment is an opportunity.

Audiobook

$17.60

Rating: 5 out of 5.

Welcome to a world of limitless possibilities, a pocket friendly audiobook, where the journey is as exhilarating as the destination, and where every moment is an opportunity.

eBook

$9.99

Rating: 5 out of 5.

Welcome to a world of limitless possibilities, a multi-format eBook, where the journey is as exhilarating as the destination, and where every moment is an opportunity.

Ever Been Told Your Idea Was “Wrong”

  • Do you like to be wrong?
  • Shouldn’t you?
  • Why do you think “wrong” is “bad”?
  • In The Very Best Bad Idea, Kirk Westwood steamrolls the long-held premise that right is good and wrong is bad. He paves the way to give anyone who sees situations differently the permission to be proud of their brilliantly unbridled “bad ideas.”
  • In this book, you’ll learn about:
    • The History of Thinking, and how we might be wired incorrectly for a society we live in today.
    • An in depth analysis of popular cliches like “don’t reinvent the wheel” and “build a better mousetrap” and why we might need to “make friends with the mouse”.
    • Why people should start embracing their unique views of the world as they are the true genesis of innovation and creativity.
    • And so much more!

This book speaks to the entrepreneurs, the creatives, the innovators, and the outcasts as they seek out the secret to conquering innovation. It’s an unconventional look at a conventional problem. If you’re ready to release the “Kreative” and embrace your individual perspective… get ready for the The Very Best Bad Idea.

Rating: 5 out of 5.

$22.95


Don’t Take Our Word For it:

Before we can make our ideas spread, we have to put them out there…
The Very Best Bad Idea helps navigate past that first hurdle, explaining why we’re so afraid of being wrong.  
In a funnyrelatableirreverent fashion, this book gives you permission to have terrible ideas and be happy about it.helf.


Jonah Berger,
Wharton School Professor and Best Selling Author of “Contagious, Why Things Catch on”

Every great company starts with an idea, but I’ve yet to hear of a company that became successful with the idea they started with.  
It’s true: most ideas are bad.  
But The Very Best Bad Ideas embraces that reality, shows you how to come up with even more bad ideas, how to get them out of your head and into the world, and most importantly how to transform those initial bad ideas into the innovations that can truly transform your business.  
Having Kirk Westwood’s book next to my bed 20 years ago, as I was getting Netflix off the ground, would have certainly let me sleep better.  Funny, thoughtful, and inspiring, 
The Very Best Bad Ideas should be a part of every entrepreneurs bookshelf.


Marc Randolph,
Co-Founder of Netflix

Growth should be fun,
growth should be exciting!

but too often we get overwhelmed with the process and get burned out.

In The Very Best Bad Idea,
Kirk Westwood jump starts the innovation process, gives tips on creativity, and excites us to have daring, wonderful ‘BAD’ ideas.”


Sean Ellis,
founder of GrowthHackers.com and Author of Hacking Growth

“Reading this book was like having a very entertaining conversation with Kirk over a cup of coffee or a beer. He has a way of turning everything familiar upside down so you suddenly start seeing them in a whole new ways.

Problems that once seemed insurmountable start looking like a piece of cake. It’s bold, it’s fun and you have to read it if you want to embrace creativity and LIFE!”

Emily Davis

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