Don’t build a better mousetrap. Make friends with the mouse.
Better communication, stronger strategy, and smarter business decisions start by seeing the problem from the other side.
Who is Kirk Westwood
Once called “The Tap Dancing Octopus,” Kirk Westwood has spent his career with his hands in a little bit of everything: a consultant, a speaker, and an author who studies why some messages land and most don’t.
Most often, that means helping organizations see the gap between what they’re saying and what their audience is actually hearing, then closing it. It also means producing media and events, teaching at Georgetown, and bringing the same thinking to the stage and the page.
Explore the consulting work behind his method ‘Release the Kreative,’ or the book that started it, The Very Best Bad Idea.
Best-Selling Author · Named a top 20 PR professional in Washington, D.C. · Member, Forbes Agency Council
Speaker
From keynote stages to the classroom at Georgetown, Kirk turns audience psychology into stories people actually act on.
Consultant
Most strategies fail quietly, aimed at the wrong audience. This starts with finding out why.
Author
Where this way of thinking started: a best-selling case for choosing the weird idea on purpose. Don’t build a better mousetrap. Make friends with the mouse.
“Having Kirk Westwood’s book next to my bed twenty years ago, as I was getting Netflix off the ground, would have certainly let me sleep better. Funny, thoughtful, and inspiring, The Very Best Bad Idea should be a part of every entrepreneur’s bookshelf.”
Marc Randolph, Co-Founder and First CEO, Netflix
